Monday, 7 March 2016

#YourNutella Campaign is coming to Malaysia!

I'm pretty sure all of you have heard of the infamous hazelnut spread that is bound to brighten up any breakfast, snack, or dessert! When we were young, we would all fight to have a scoop of this delicious piece of heaven & place it on crackers, bread, & even pancakes! Our little fingers would get dirty & we would simply lick them clean.

Now, as we got older, these memories still remain, but the feeling isn't the same. Now, you can share & relive these memories by customizing your own jar of Nutella! Print a name & give it to a loved one!

Each individual name shares a story of how it all began. It is our identity, and a gift given by our parents. And with this, Nutella recognizes that we are all unique & a little bit too crazy for hazelnut.

To celebrate this craze, the #YourNutella campaign was launched to appreciate all the nutty fans!

It all began in Europe & the Middle East, where people would share their stories on what their name means to them, all through the @NutellaSEA instagram handle & the hashtag #YourNutella 

"For many, Nutella has been a huge part of their childhood, as they enjoyed the spread at breakfast. We recognize the role we played in their lives growing up, and thought it would be great for us to say thank you to our fans for their years of support. Everyone's name is unique, just like our friendship with our fans and we hope that our #YourNutella campaign would convey our gratitude for their support," shares Fabian Heymer, Brand Manager for Nutella South East Asia.

#YourNutella will launch in Malaysia on 9th March 2016 in One Utama. Everyone is welcome to join the fun & get their own personalized jar of Nutella with their name on it! Each jar of Nutella (RM15.90) is entitled for a free name printing at the #YourNutella factory onsite. There will also be other activities for friends and family to enjoy!

If you miss out this roadshow, don't worry! From mid-April to the end of May, you may purchase Nutella at participating hypermarkets! All the details will be uploaded on the official website for the campaign

What happens if you can't find your name at the hypermarket? Visit the website, customize your own label, and have it emailed to you!

Take a picture to tell your story, then share it to @NutellaSEA instagram account with hashtag #YourNutella!

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