MOVE FOR WORLD AIDS DAY (WAD) - 2015

In support of World AIDS Day 2015, Celebrity Fitness Malaysia gathered 200 Malaysians to raise awareness for AIDS through a three hour workout party titled Move for WAD.

Participants and celebrities such as Yasmin Hani, Azura, Sha’rin Mohd Razali, Anthena Tan and Angeline Ooi danced and kicked to a combination of the ever popular Zumba and two Les Mills programmes, SH’BAM and BODYCOMBAT at Nu Sentral Sky Park. SH'BAM is an aerobic dance based workout that takes participants through dance moves set to older and new hit songs. Meanwhile, BODYCOMBAT draws inspiration from a mixture of high intensity martial arts such as Taekwondo, Karate, boxing and Muay Thai to develop an energetic non-contact workout. 

At the opening ceremony, Ryan Cheal, Vice President of Celebrity Fitness Malaysia presented a cheque of RM15,000 from the proceeds of the workout party to Fahrin Ahmad, Red Ribbon and Celebrity Supporter of Malaysian AIDS Foundation. The funds will be channelled towards the Malaysian AIDS Foundation’s efforts in HIV prevention, treatment and support programmes for Malaysia’s underprivileged communities.

“There are more than 6,200 new infections of HIV a year, adding to the total number of 100,000 Malaysians living with HIV. Despite this, HIV and AIDs remain a sensitive issue in Malaysia, and the social stigma surrounding the disease makes it difficult for patients to reach for the help they need,” said Ryan Cheal, Vice President of Celebrity Fitness Malaysia.

“By working with Malaysian AIDS Foundation to organise Move for WAD, We hope to empower patients and encourage healthy conversation around HIV and AIDS among the public, ultimately creating a supportive community for all,” Cheal further said.  

World AIDS Day 2015 was themed “Getting to Zero”, which stands for having zero new HIV infections, zero discrimination and zero AIDS-related deaths. Participants and celebrities such as at MOVE for WAD not only joined a worldwide movement to show solidity with those living with HIV and AIDS, but also gain a healthier lifestyle. The three different workout styles can help to burn calories, provide core training and improve coordination while bringing great fun.

“This is our second year partnering with Celebrity Fitness to raise awareness about HIV and AIDS. It is heart-warming to see businesses step forward to do their part towards promoting a healthy lifestyle to the public while encouraging compassion for people living with HIV and AIDS,” said Mr. Jasmin Jalil, Executive Director of Malaysian AIDS Foundation.

Move for WAD was made possible with the support of NU Sentral, Bean & Beans, L'Oreal Malaysia and 7UP Revive.

For more information on Celebrity Fitness and for more exciting activities, log onto www.celebrityfitness.com or http://www.facebook.com/CelebrityFitnessMalaysia.

TRIKSTARS – Masters of Trickery @ SUNWAY LAGOON! BOOK YOUR TICKETS NOW!

The first ever TRIKSTARS – Masters of Trickery made its much anticipated debut to a crowd of over 2,000 people today at Sunway Lagoon’s Amphitheatre!

The show featured internationally acclaimed magicians and illusionists showcasing their unique blend of spectacular stunts, magic, and comedy as they enthralled audiences throughout the 2 hour show filled with entertaining 3D effects, amazing stage props, and breathtaking pyro techniques~

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A total of seven performers, from Las Vegas and Europe, graced the stage delighting audiences with wonder and comedy. Phelston Jones captivated audience members with his mix of magic and satire while American magician Sylvester the Jester dazzled viewers as he brought a cartoon character to life.

King Charles Troupe played an unbelievable game of high-energy basketball played entirely on unicycles baffling spectators. 

Magus Utopia introduced a darker edge to the show with their unique combination of storytelling, strong visuals and illusions in Nightmares. 

Award winning dance couple Sebastian and Kristina showcased their artistry via their dance and magical transformations.

The ‘Coolest Magician on Earth’ Rudy Colby proofed to be a treat for the audience, while famed songstress, J’aime Holland sang her hits to the delight of her fans.

Among those in attendance were local Malaysian celebrities such as Sasha Saidin, Muhammad Haslam bin Abdul Rahmad, Elizabeth Tan, Brian Lim and local rock band An Honest Mistake.

“Being a strong brand that is well recognized in the International and Malaysian theme-park market, the partnership between Sunway Lagoon and Dion & Randall Productions is a strategic one, and a great way for us to put forth another fantastic event for the benefit of our customers. Through TRIKSTARS we are taking the audience on a fantasy journey of escapism, giving people the opportunity to spend quality time with their friends and families, something that Sunway Lagoon holds very dear,” Mr. HC Chan, Chief Executive Officer of Sunway Shopping Malls and Theme Parks, at the Gala Premiere of TRIKSTARS – Masters of Trickery.

TRIKSTARS – Masters of Trickery is produced by Dion and Randall International founded by Adam Dion Bahoudian and Nina Randall Bahoudian who bring with them over 35 years of experience in stage, theatre, film, television, music, costume design and talent management.

“This is our first collaboration with Sunway Lagoon and not only are we proud of this partnership, we are very excited to have learnt that tickets are selling out quickly indicating just how well the show has been received. Sunway Lagoon is a leader in the family entertainment industry and we are delighted to be working with them, in a partnership that has great potential for success,” shared Adam Dion Bahoudian, co-founder of Dion and Randall International.

TRIKSTARS – Masters of Trickery runs every Wednesday to Monday from 5^th December to 20^th December 2015 at 8:00pm. Ticket prices are available from RM 70 for children and RM 100 for adults. Book your tickets now at ticketcharge.com.my.

TRIKSTARS – Masters of Trickery is proudly sponsored by Coca Cola, Nestle, Milo and 100 Plus.

For more information, kindly contact Sunway Lagoon at +603-5639 0000 or log on to Sunway Lagoon’s website at www.sunwaylagoon.com or its Facebook page at www.facebook.com/SunwayLagoonMalaysia.

PUMA TEAMS UP WITH KOREAN LIFESTYLE LABEL, LIFUL FOR THE R698 SYMPHONY

Global Sports Brand PUMA joins forces with Liful, to celebrate the Seoul-based lifestyle label’s 10^th anniversary. Going for a theme inspired by the fusion of innovation and design, the PUMA X Liful Symphony collection includes one of PUMA’s running classics, the R698.

The PUMA R698 Symphony remains true to the original silhouette of 90’s icon with a play on texture and material like wool, mesh, nubuck, leather, and reflective fabric.

The colourways are muted – subtle grays and off-white with pops of red and blue on the lace tips and Trinomic outsole, representing the Korean flag.

The PUMA R698 Symphony is available now at SoleWhat priced at RM 590 only!

PAIRING UP FOR THE LOVE OF FOOD AND GOOD SHOES! - PUMA collaborates with favorite cafe

PUMA Malaysia announced its collaboration with friendly neighbourhood joint, The Bee! The collaboration between PUMA with the restaurant cum community space was stemmed from their mutual love for good taste and distinctive style from the rest.

  

In view of the partnership, the brands wish to reward its customers with more than just another trip to their respective outlets. Customers can expect to see some cool and interesting in-house displays at The Bee, highlighting PUMA’s focus of the season such as the PUMA R698 series! Reimagined by world-class designers, the collaborative effort between PUMA and the designers to produce the R698 series makes it an iconic piece to look out for!

Aside from that, customers who spend up to a certain amount at any of The Bee outlets will receive cash vouchers* which can be redeemed at PUMA outlets** in the Klang Valley. Terms and conditions apply.

“As a brand, we want people to recognise us as more than just a lifestyle and sports brand. We are a culture, a movement, and we wish to reach out to people to share with us their moments. The Bee was a natural choice for us because both brands share a mutual style and vision in bringing forth our best to the consumers,” said Tim Tham, Assistant Marketing Manager for PUMA Sports Goods Sdn Bhd.

“This collaboration allows us to reward our customers and PUMA customers with the ultimate dining and shopping experience. Through this partnership, we hope to give customers something different when they enter our premises,” said Jasmin Thum, Brand Director for The Bee.

The Bee is located at Jaya One and Publika serving Tex-Mex fare, breakfast, brunch, and is host to a multitude of events, ranging from music performances and comedy shows, to dance workshops and movie screenings.

 (Jaya One) 

For more information, please log on to global.puma.com/en_MY/home and www.facebook.com/TheBeeMY  

*Period of cash voucher redemption for PUMA and The Bee’s collaboration is available from now to 31^st December 2015.

**Vouchers redeemable at the following PUMA outlets: KLCC, Pavilion, Sunway Pyramid, One Utama, The Gardens, Nu Sentral, Bangsar Village II